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TikTok and #FinancialWellness

While financial topics are always important, they have gained a particular relevance recently in light of the recession caused by the pandemic. Unemployment is at its highest since the Great Depression, and jobs in retail, hospitality, food and travel have been put on hold for the foreseeable future.

Somewhat unsurprisingly, videos that offer financial wellness tips in a consumable and comfortable way are becoming more popular. One platform that has found a particular niche in offering these videos is Tok Tok.

On TikTok, you can find videos that talk about a variety of topics, from investing to debt to savings. However, it is important to evaluate this information with a careful eye. Because anyone can post to the app, not all of the information shared will be accurate or sound advice. If you are interested in learning more, look at the graphic below for creators you can trust.

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